Case study : Churn Prediction using machine learning algorithm with churn risk score

Category

Case Studies

Author

Wissen Team

Date

November 25, 2022

Case study : Churn Prediction using machine learning algorithm with churn risk score

Business need

Our client, a leading startup in vehicle rental services, observed that its customers, after they get enrolled, either continue transacting on the platform or they stop using the platform. The client was looking for a way to save its customers before they leave, and wanted to accelerate their transaction behavior.

Solution

Wissen’s Machine Learning expertise and experience was used to create an elegant solution for this problem. The solution uses Machine Learning algorithms to come up with a score of Churn Risk and Intent to Buy over the next 30 days. The former is used to save customers and the latter is used to increase revenue. The data universe for the models consists of user interactions, frequency, transaction history, logs, online feedback etc.

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